25%
BEFORE
“AI-powered intelligence for modern teams.”
Only 3 of 12 sample buyers understood what the product actually does.
Buyer-tested homepage clarity
Your product makes sense.
Your homepage doesn’t.
We test what buyers understand, find where the message breaks, and rebuild your homepage around evidence—not opinions.
One focused sprint. Clear scope. No agency theatre.
ILLUSTRATIVE CLARITY TEST 12 sample responses
83%
AFTER
“Turn every sales call into your team’s next best move.”
10 of 12 sample buyers understood the product and its value.
Your homepage has one job before it can convert: make the right buyer say “this is for me.”
FREE TOOL / SIGNAL
Find out what your homepage is actually saying.
Signal scores the eight clarity cues that help a buyer understand, trust, and act on your homepage. It takes two minutes. No signup required.
Get my Signal Score01 / THE METHOD
We don’t redesign until we know what’s broken.
Most redesigns begin with taste. Ours begins with evidence: what buyers notice, misunderstand, remember, and trust.
Expose the gap
We show your existing homepage to people who match the buying context, then measure what they can explain without help.
Make the call
We turn confusion into positioning decisions: audience, problem, promise, proof, and the information order.
Rebuild the story
You get the new homepage narrative, conversion copy, section architecture, and a high-fidelity direction ready to build.
Test it again
We put the new message back in front of fresh eyes and document what became clearer—and what still needs work.
THE WRONG QUESTION
“Do you like our homepage?”
THE USEFUL QUESTIONS
- What does this company sell?
- Who is it for?
- What changes after using it?
- Why should I believe them?
- What should I do next?
02 / THE WORK
Clarity, made visible.
AFTEREvolve how your business works.Clear promise. Specific buyer outcome.
We tested the clarity system on ourselves first
How an internal Bevox project turned a wide menu of digital, operational, software, and AI capabilities into one connected operating-system story.
Read the breakdownAFTERProject, product and task management—without the complexity.Clear promise. Specific buyer outcome.
A calmer story for a deliberately simpler work tool
How a partner product positioned simplicity as a product decision—not another empty promise from a feature-heavy project-management platform.
Read the breakdown03 / FIT CHECK
We fix homepages for products that sell better when a human explains them.
The strongest fit is a founder-led software, technology, or high-value service company with a proven offer, real traffic, and a message that has not caught up.
See if we’re a fit01
You already have customers or active pilots
02
A customer is worth at least $1,000 a year
03
You send traffic to the homepage
04
Your sales call is clearer than your website
05
You can make positioning decisions quickly
DEEPER THAN THE HOMEPAGE / X-RAY
When the message isn’t the only thing that’s broken.
X-Ray by Bevox crawls the wider site for technical, structural, search, accessibility, and migration risk. Signal diagnoses the front door. X-Ray inspects the building.
Explore X-RayTHE HOMEPAGE CLARITY SPRINT
One page.
One week.
Zero fog.
A senior, focused engagement—not a months-long rebrand.
- Buyer comprehension study
- Message and positioning diagnosis
- Homepage narrative architecture
- Conversion-focused copy
- High-fidelity visual direction
- Before-and-after clarity report
Founding engagementsFrom $2,500
Apply for a sprint 04 / FIELD NOTES
Notes from the clarity lab.
01
Research method · 7 min
02The homepage clarity test: what to measure before you redesign
A practical way to learn what buyers understand in five seconds—without asking whether they “like” your website.
Homepage strategy · 9 min
03The anatomy of a complex-product homepage buyers can explain
Seven message layers that move a visitor from recognition to action without turning the page into a feature warehouse.
AI & messaging · 6 min
04Why AI homepage copy sounds correct—and still fails
AI can write fluent copy from a flawed brief. The missing ingredient is usually evidence, not another prompt.
Positioning · 6 min
05If the product sells after a demo, the homepage is hiding something
The sales call often contains the clearest version of the product story. The homepage should not make every buyer wait to hear it.
Evidence · 5 min
06Proof cannot explain the product for you
Customer logos and impressive numbers build belief only after a visitor understands the claim they are meant to support.
Research method · 5 min
07The category–audience–outcome test
Three signals a cold visitor should be able to recover from the first screen without help from your sales team.
Homepage strategy · 6 min
A homepage fix is not automatically a redesign
When the visual system is credible but the story is not, changing everything creates cost without addressing the actual failure.
Accepting 3 founding sprints
Your sales call shouldn’t
have to rescue your homepage.
Send us the URL. We’ll tell you whether the problem is clarity—and what the next step should be.
Fix my homepage